AI Showtime in Marketing

Beyond Prompts: Unlocking Practical AI in Marketing

AI is transforming marketing faster than most teams can keep up, but the real competitive advantage comes from going beyond simple prompts and learning how to put AI to work in practical, day-to-day ways. This event is built for in-house marketers, agency professionals, marketing managers, and practitioners who want to see how others are actually applying AI in their work, and leave with clear takeaways they can apply themselves.

Across four sessions, our speakers will share how AI is changing the game, what works, what doesn’t, and what’s next:

• How AI is shaping marketing now and in future
  • Staffan Engström (Founder of Fieldstream.ai) will share his inside view of AI technology and where marketing fits within the broader AI landscape. With access to unique industry data, he’ll set the stage for how marketers should think about AI today and tomorrow.
• When AI Talks to Customers: Managing Expectations, Failures and Tolerance
  • Dr. Daniela Castillo (Digital Marketing Professional & Lecturer) will share insights from her research into how AI chatbots shape customer perception and brand expectations. Through real experiments, she’ll offer practical guidance on choosing and using AI tools to improve customer experience and drive better business results.
• Practical use of AI in campaigns, real data and tips.
  • Nikki Schinas (Head of Marketing, ebo.ai) leads marketing for one of Malta's first and most successful AI products. She will show how they are using AI to take their product to a global audience, sharing data from real campaigns and offering tips that can also be applied locally by any marketer.
• Persuasion, Manipulation, and Deception with AI
  • Rev Dr Jean Gové (Research Affiliate at the AI & Humanity Lab) will explore how AI enables persuasion in messaging, where it edges into manipulation or deception, and offer real examples and practical takeaways for marketers. The talk will also touch on other fascinating areas like artificial manipulation and emerging concepts in this space.

Our goal is that everyone leaves with at least one or two practical ideas from each speaker that they can start thinking about implementing right away, whether to make campaigns more efficient, add creativity, or gain an edge with AI in their own teams.

Brought to you by Silicon Valletta, Malta's leading community of tech entrepreneurs.

Special thanks to GO Ventures and BRND WGN for sponsoring the event.

Event Summary

• Who should attend: In-house marketers, agencies, marketing managers, practitioners.
• Focus: Practical applications of AI in marketing, beyond simple ChatGPT prompts.
• Speakers: Staffan Engström (Fieldstream.ai), Nikki Schinas (ebo.ai), Dr.Daniela Castillo (Digital Marketing Professional & Lecturer) & Rev Dr Jean Gové (AI-humanity.net)
• Takeaways & Goals: Real-world examples, successes and setbacks, plus 1–2 actionable ideas from each speaker that you can apply immediately.
• Date & Time: Wed 12th November '25, 9am - 1pm
• Location: Teatru Salesjan, Sliema.
• 🅿️ Free Parking at the Oratory parking on a first come first serve basis.

• Brought to you by: Silicon Valletta, Malta's leading community of tech entrepreneurs.
• Sponsored by: GO Ventures and BRND WGN
• Contact: [email protected]